f all business failures.
Luckily, with the right team and the right tools at your disposal, marketing can be the reason for your business’s success! Let’s talk about the importance of marketing management for your business!
What Is Marketing Management?
Marketing management is simple enough. It’s who oversees your marketing campaigns. If you’re just starting a business, that might just be you. If you have some staff, there’s probably at least one of them that could be considered a marketing manager.
Either way, marketing is a huge part of a business, and it’s not only time-consuming but precise. Everything has to be accurate and done correctly in order to maximize your efforts, and that’s just impossible for somebody running a business to pour all their efforts into.
Small businesses are supposed to put around 7-8% of their revenue toward marketing, and if you’re doing it all yourself, that could be 50% of your time. How are you supposed to manage social media, monitor and improve the conversion rates of your ads, operate a blog, optimize your website, and handle all of the traditional marketing tactics as well?
What Services Do Marketing Managers Offer?
In a nutshell? Just about everything your company needs in terms of marketing. The right marketing managers can handle whatever you throw at them, and they’ll also be able to let you know what you’re missing out on!
Website
Proper web development is so important that it can’t be understated. If you have a simple, DIY website, you need an upgrade fast. Not only does it look more professional, but this is the heart of your online digital presence, as everything else you do will revolve around it.
Your social media should link to it, your email marketing relies on your website, your SEO depends almost entirely on it, and your ad campaigns direct you here.
First of all, we’ll be talking about SEO in a minute, but your website is crucial to this. Google ranks your website based on a lot of factors, including page speed, navigation, and mobile friendliness. Don’t underestimate the value of these, as this alone should convince you to upgrade your website.
Secondly, and maybe most importantly, your website is important for customer satisfaction. If that seems out of place, it isn’t. This leads to higher conversion rates on your ad campaigns and customer retention. Remember, getting customers is half the battle in marketing, keeping them is the other. You can keep bringing in new customers until you run out of them, so don’t underestimate the value of retention.
Third, your landing page on your ads and social media profiles has a direct impact on sales. Customers want to see a professional website that’s easy to use, but they also want to see something. Believe it or not, the average consumer only waits 3 seconds for a page to load before leaving it. This can make or break your SEO, your ads, and your entire business.
Social Media
Managing your social media is critical to your business’s success these days. Almost everybody uses one platform or another, and if you don’t, you’re missing out on a lot of great opportunities.
On here, you can run promotions, interact directly with your customers, post updates, post discounts, and build brand awareness! Also, people who see their favorite brands interacting with their consumer base on social media tend to prefer those brands for obvious reasons. People are used to “bot” accounts, so when a company has a real, human feel to it, it earns respect from its consumers.
However, there are tricks to social media. You need to post relevant content at the right times, interact in certain ways, follow specific guidelines, and appear as genuine as possible. It’s no wonder why “Social Media Manager” is a full-time job at so many companies.
SEO
You may think advertisements are the big one on this list, but SEO may actually be more important. How could that be?
Well, SEO is your primary driver of organic traffic. That’s traffic that was searched for organically, rather than being placed in front of you in the form of an ad. This is so important for making sales because people who are actively seeking out your product, services, or relevant information are far more likely to buy from you.
Getting to the top few spots on a Google search is like striking oil or a gold mine in your backyard. The majority of the traffic on every single page goes to the top 3 organic results, so take this seriously. Luckily, if you’re running a local business, your competition isn’t as steep.
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